COLEMAN CATALOG— For an outdoor products catalog, each page of products was paired with scene-setting thoughts from the person depicted. This catalog made the Communication Arts annual. For more examples, including examples in specific areas such as health care, request a portfolio CD-ROM by emailing me at mike@michaelgebert.com.

You see people comin’ in here in their big metal fishin’ boats, bangin’ oars and scrapin’ over bars, making noise to raise the dead. They don’t raise any fish, though. Now me, I do things different. This boat is a quiet boat. It’s made of some stuff that lets me sneak up on those other fools. And while they’re out bangin’ oars, I’m out catchin’ fish.